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Monday, April 2, 2012

Make your resource box an ICBM and explode your clicks.

Over recent years many people have learned the secrets of Search Engine Optimization. More and more sites have seen the effects article submissions have done for the traffic flow to their sites. Some have even created sites devoted entirely to providing articles that could be read by their website visitors and have links that could lead to many sites that are related to the topics and subjects of the articles.

For example, the sites may feature many articles about a whole range of topics. As a website visitor reads the articles they have searched for, they can find at the end of the article a resource box that can be clicked on to link them to the site that has submitted that article. Of course the article would be in relation to the site. Lets say if the article is about rotating the tyres of your car, the resource box may lead to a link to a site that sells tyres or car parts.

A resource box is what you usually find at the end of an article. This should contain the name of the author, a brief description of the author, a brief description of the sponsoring site and a link. If a reader likes what they read, they might have the desire to find out where the article came from, and to read more about the subject. The resource box will be their link to the source of the article, and this will entice them to go to the site and do some more reading or research for the subject or topic they are interested in.

But like the article itself, the article resource box must also be eye-catching to grab the attention and interest of the reader. While the resource bow encompasses only a small space, providing the right keywords and content for your resource box will provide more encouragement for the reader to visit your site.

Now we know what article resource boxes are, what are the benefits of having a good resource box? Mainly its driving traffic to your site. Many sites would allow articles to be placed in their sites because they can make use of the articles to fill their pages. They also get affiliation with other sites that can be beneficial for them as well. For the sponsoring site, when you get people to click on your resource box, you generate traffic that can be counted upon as potential customers.

So what would be deemed good content for your resource box? Basically it is keywords, learning about the proper keywords that people are mainly searching for. There are many tools you can find free on the internet that can help you in determining what keywords to use.




Resource boxes can also make use of all the creativity you can manage. You only get a small space for your resource box, so you should make the most of it. Try to catch the attention of your reader with resource box content that can make them take a second look. Unlike TV ads, you don't have visual aids to drive your point home. But you do have the power of the imagination of your reader. With the right content, you can make them think, be intrigued and visit your site.

Another tip is to use keywords that should be related to your site. Do not mislead your potential website visitors. Build your credibility so that more people will be enticed to visit your site and browse what you have to offer. Make the people click your resource box by providing resource box content that makes a lasting impression. You only get one chance to 'wow' them and hundreds of chances to repulse them.

Never underestimate the power of the resource box. It may be small in size but they will provide a significant aid in driving traffic to your site. A boring resource box, like a boring article, will never get the job done of enticing your readers to visit your site. Make it fun and be creative, but at the same time show that you have a great deal to offer. Is that too much to ask for something that couldn't fit a paragraph? Yes and no, there are many tips and guides that can help you in doing this, the first step is realizing how important a resource box is in making people decide to click your link and be directed to your site.

And finally, a very important point. As an article directory owner, it saddens me that so many authors write good articles, and then fail to add a correctly formatted link in their resource box. I envisage them spending hours producing an A+ article, and then 2 minutes on the resource box. ALWAYS make sure the link in your resource box works. If you don't, and the link doesn't work, you are unlikely to ever get any visitors from that article, and all your time and effort will have been
wasted.

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